We are all getting used to climate change as an absolute fact. However, our reactions vary. Ignoring, denying, or at least trivialising the problem are seemingly the most widespread methods of dealing with the new reality. Gradually, however, the phenomenon of ecological grief is becoming increasingly common among people. Apparently, none of our ancestors had yet to deal with such a close and irreversible threat to all humanity. How to speak and write about the new reality in media to stimulate change rather than paralysis, denial, and passivity?